When should designers use behavior change design during the product and experience design process?

Design for Sustainability > Behavior Change Design to Address Climate Change > Use the Behavior Change Design Process

Utilize the Behavior Change Design Process

Learning Objectives 

In the wake of finishing this unit, you’ll have the option to:


  • Clarify how behavior change functions during the design process.
  • Portray the means of a behavior change design process.

Consolidate Design Innovation and Behavior Change Design

Since you comprehend the individual behaviors that have the greatest effect on environmental change, and the behavioral switches to influence those behaviors, it’s an ideal opportunity to change your own behaviors as a designer to utilize what you’ve realized.

Cast your psyche back to the design process portrayed in Sustainable Design. On the off chance that you apply what you’ve found out about behavior change design, this equivalent process can be considered as a behavior-focused design process.



  • Casing your maintainability challenge as work to change the behavior(s) of an intended interest group. Gain experiences about the intended interest group’s relationship with the objective behavior, including their inspirations and difficulties.
  • Effective behavior change relies upon your capacity to contact individuals in manners that are significant to them.


Put together bits of knowledge about your intended interest group into behavioral inspirations and difficulties.

Building up a theory about your intended interest group’s behaviors will prompt more successful behavior change.


Produce, bunch, and focus on behavior-change thoughts.

You have numerous innovative thoughts and restricted time and resources. This progression assists you with settling on your behavior change thoughts to pick the best one to steer.


Select your best behavior change thought and build up a model that catches its fundamental highlights.

By making a limited-scale adaptation of your behavior change thought, you can trial and gauge its prosperity without contributing a ton of resources.


Test your model with your intended interest group and make modifications dependent on their criticism.

Prior to dispatching your behavior change arrangement at scale, it’s important to get criticism from a couple of individuals from your intended interest group.


After dispatch, survey the effect of your behavior change arrangement and think about likely enhancements.

This progression assists you with knowing whether behavior change is occurring and how much.


A) When should designers use behavior change design during the product and experience design process?


Wait for a second:

  • I) At each step of a design process
  • II) Only before the design process starts
  • III) Only at the end of the design process
  • IV) Behavior change is a separate process from the design process

B) At what phase are you researching your audience’s relationship to a behavior change, their challenges, and motivations?


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