Why is choice architecture a powerful lever for behavior change?

Design for Sustainability > Behavior Change Design to Address Climate Change > Design for Choice Architecture

Make the Sustainable Choice the Default Choice 

Buying energy that comes from inexhaustible resources is one of the seven behaviors with the greatest effect on environmental change. It’s additionally more costly. Analysts ran a test in Germany to perceive what changing choice architecture meant for individuals’ energy buy choices. For one bunch of new clients, they defaulted to the choice of this more green and more costly kind of environmentally friendly power source. In the sign-up measures, this arrangement of clients would need to accomplish the work, strategically and ethically, to quit and pick the less expensive choice. 

The outcome? New clients gave this green default chosen the more costly inexhaustible asset at almost multiple times the pace of clients who needed to decide to select the green alternative! 

Design for Choice Architecture

The thought is to design the way where choices are outlined and introduced. It’s a matter of expanding the intellectual simplicity of picking the attractive behavior, while still morally considering the chance for choice. 

Four strategies include: 

Choice Architecture Design Tactic Best Practice 

Direct attention. Make the ideal behavior the default alternative, or cause to notice the ideal behavior by making it the most important. For instance, settle on carbon counterbalances the default choice in a UX dropdown for all clients (allowing them to unselect it) rather than simply promoting it to green customers. 

Improve on messages and decisions. Streamline complex choices to zero in on key data or activities. Give easy routes to a behavior utilizing a minimal measure of steps and choices as could really be expected. For instance, decide your client’s area and precalculate the most nearby hotspot for their balance choice. 

Utilize opportune minutes and prompts. Target snapshots of change and propensity arrangement. Additionally, give prompts and updates about the ideal behavior. For instance, remember a brief to balance energy utilization for the snapshot of covering an electric bill on the web. 

Encourage arranging and objective setting. Provide support in making an arrangement to accomplish the ideal behavior. Think about the utilization of responsibilities to secure or restrict the requirement for future choices. For instance, permit individuals to include conference balances in their schedule. 

In the following unit, you figure out how this behavior change rehearses we’ve been examining fit inside your design cycle.

A) What is the choice architecture lever?

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B) Why is choice architecture a powerful lever for behavior change?


  • I) Everyone loves good architecture.
  • II) It leverages the mental shortcuts we use to reduce effort in our decisions.
  • III) Complex choices make us happier all the time.
  • IV) Humans deeply consider every choice and decision throughout their days.

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