Why is emotional appeal a powerful lever for behavior change?

Design for Sustainability Behavior Change Design to Address Climate Change Design for Emotional Appeal

Design for Emotional Appeal 

Tap into center feelings that drive explicit activities or results. 

This is more difficult than one might expect. It’s frequently more clear how to appeal to the intelligent arrangement of the cerebrum than the emotional framework. Four valuable strategies for designing with the switch of emotional appeal are: 

Emotional Appeal Design Tactic Best Practice 

Sympathize with what the crowd esteems emotionally. 

Invest energy with individuals you are designing for to comprehend what they emotionally esteem and what persuades them. Design informing and your answers in view of these qualities. 

Truly partner the emotional worth with the coherent appeal and the conduct change. 

The best arrangements partner the emotional and levelheaded appeals with the required conduct change. However, in the event that you attempt to adjust them together in a manner that doesn’t bode well, you’re probably going to make doubt as opposed to positive conduct change. Guarantee that your emotional appeal isn’t emotional basically for it. Ensure the association between a conduct change and its advantages is clear. 

Convey in emotional terms. 

Symbolism, story, and setting convey your appeal to change in an emotional structure. Put a human face on correspondences and spotlight on a solitary story rather than theoretical measurements. 

Make the message actually important, relatable, and appealing to the particular crowd. 

The more customized the message, the more grounded the appeal for conduct change. 

In the following unit, you figure out how to consolidate social impacts in your design work. 




  • Outside Site: YouTube: The Elephant, the Rider, and the Path – A Tale of Behavior Change 
  • Outside Site: YouTube: Solution Search (Emotional Appeals)
A) What is the emotional appeal lever?


Click here for Answers

B) Why is emotional appeal a powerful lever for behavior change?


  • I) The emotional system of our brains drives many of our decisions and behaviors.
  • II) Humans make choices based exclusively on financial motivations.
  • III) Emotional appeal connects with our rational brain and constructs a rational argument for why to change.
  • IV) Emotions create a state of confusion, during which behavior change can be easily achieved.

Related Post:

Leave a Comment

Your email address will not be published. Required fields are marked *