Why is it important for NTO to send coupon redemption data from B2C Commerce back to Marketing Cloud?

Implement B2C Cross-Cloud Solutions -Customer Engagement Solutions for Salesforce B2C Commerce

Help Shoppers Redeem Coupons

Learning Objectives 

Subsequent to finishing this unit, you’ll have the option to:

Rundown the products expected to offer coupons and gain experience into what your customers need.

Discover assets for executing this solution.

Send and Track Coupon Redemption

At this point, Isabelle Givens, an advanced marketer for Northern Trails Outfitters (NTO), is Pia and Charlotte’s greatest fan. She adores having the option to send messages to customers about the things they bought—and the things they abandoned in their truck. In any case, has she understood everything she could ever want? No. She’s certain that NTO can do significantly more to connect with clients since Salesforce B2C Commerce and Marketing Cloud are incorporated.

Isabelle is prepared to converse with Pia about the following thing on her list of things to get: coupons. NTO runs various coupon crusades consistently, however, Isabelle isn’t content with the reaction rate they’ve been seeing.

NTO’s most recent mission, for instance—Coupons for Crampons—was a failure, despite the fact that everybody realizes that a crampon is a foothold gadget you append to your footwear to make climbing or hiking on snow and ice safer. Possibly NTO ought to have run the crampon coupon crusade in winter rather than summer? Possibly the image of the item looks a lot like a frightening arachnid? Perhaps NTO customers don’t care for setting aside cash?

NTO’s “Coupons for Crampons” crusade email

Pia sees that Isabelle is on a dangerous incline with her inquiries, so she guarantees her that she and Charlotte will investigate the coupon recovery solution unit.

A) Why is it important for NTO to send coupon redemption data from B2C Commerce back to Marketing Cloud?

  • I) So that NTO can send coupon redemption reminders to all shoppers, whether they redeem their coupons or not
  • II) So that NTO can send coupon redemption reminders only to shoppers who have not yet redeemed their coupons
  • III) So that NTO can send congratulatory emails to shoppers who redeem their coupons
  • IV) So that NTO can stop sending coupon offers to shoppers who redeem their coupons

B) Which API does NTO use to keep coupon redemption data up to date?

check answers

This article is taken with the help of Trailhead Salesforce 

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